PANTENE THAILAND: SUMMER STRONG CAMPAIGN
WORK FROM PREVIOUS AGENCY
there are a few songs that made it to the "Street Blast Chart"
and Pantene's "Hot Girls"
was one of it.
When we were tasked to promote Pantene Summer Edition in Thailand, where summer happens all year long, we realized that we need to break the mold of conventional promo ads.
We needed to stay true to the product promise that helps every woman to be "Summer Strong", keeping their hair healthy throughout all summer activities and heat.
And we had the best time to do communicate the message: Songkran! A three-day Thai holiday filled with all the most fun summer activities, such as water fights on the streets, soundtracked with upbeat music.