Hair stopped falling and sales kept growing.
The credit goes to our brave client. Once the billboard was up, the social media started to talk, simply because there were no brand at all on the billboard.
Some people thought it was an ad for a new horror movie, some thought it was an art installation, some guessed correctly that it had something to do with a shampoo ad. Whatever the guess was, it created a conversation about Pantene. The result? It broke the record of the highest sales conversion results in Pantene Thailand's history.
ADFEST - BRONZE
ADSTAR - BRONZE
B.A.D AWARDS - BRONZE