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Encouraging moms to reduce plastic bag usage
TESCO LOTUS: NO BAG CAMPAIGN
WORK FROM PREVIOUS AGENCY
Tesco Lotus the leading supermarket chain in Thailand aimed to reduce the plastic bag usage in their supermarket to save the planet. Our communication helped to reach the goal by encouraging one family and their mom at a time.
"NO BAG" song
In the 1990's Thai's most loved folk-rock band "Carabao" created a song called "Life in Harmony" that encourages everyone to take part in making the world a better place to live.
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The song took the whole country by storm, today, it's regarded as a legendary song.
In this film, we made a remake of the song to once again, remind everyone to care for the planet.
the hand
As a part of the Mother's Day campaign, we celebrated the mother's dedication to preparing us for the world.
And we believe that our hope for a better world is safe in their hands, too.
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