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thai health promotion foundation: sweatshop app
WORK FROM PREVIOUS AGENCY
With the SweatShop app,
we literally turned health into wealth.
Thailand is facing a serious health issue because of lacking exercise. And with the mobile phone getting more advanced, people are getting less and less active physically.
But, if we can capitalise on the technology, we actually can encourage changes.
SweatShop App is utilising the technology that measures your exercise to track burnt calories.
But, we don't stop there, each of the burnt calories is converted into a sweat coin that can be used to buy stuff in participated stores, nationwide.
A healthy habit is established.
Although the project only ran for 6 months, it helped those who have downloaded the app to kickstart a healthy habit. And as we know, starting is always the hardest part.
downloads in a month
ADFEST - FINALIST
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